The Value of Building a ‘Story Marketplace’: Chapter 2
If you’d like to start at the beginning, my recent article The Value of Building a ‘Story Marketplace’: Chapter 1 presented a new paradigm for the role of storytelling in modern fundraising that I build upon here. Since 2015, when the University of Chicago first used what we had created as our “giving day” functionality to launch a 30-day young alumni challenge, we’ve been inspired to advocate for the concept of creating and curating more content. We've also realized crowdfunding, giving days, and custom giving events like that challenge are just different tactics to tell stories. Showcasing more stories, through…